New Report by City of San Diego and San Diego Regional Policy & Innovation Center Shows Creative Industries Had More Than $10 Billion Impact

The report, the second for the San Diego region, is commissioned by the City of San Diego and the San Diego Regional Policy & Innovation Center offering insights in San Diego’s creative industries while highlighting trends in its comparative health regionwide. 

The Creative economy plays a crucial role in San Diego's economy while fostering our region's ability to engage in creative problem-solving, drive innovation, and promote an inclusive society. San Diegans benefit from the information, knowledge, ideas, and creativity happening around us. In this Creative Economy in the San Diego Region report, we describe San Diego’s creative industries and occupations and recommend ways policymakers, educators, funders, and nonprofits can help advance San Diego’s creative economy and support San Diegans working and doing business in the creative sectors.

$10.8 billion dollars

in total economic impact in the region


Is the creative economy’s contribution to San Diego GRP

170,000 jobs

supported by creative industries

71 creative industries

In the region range from digital media and music to architecture and interior design and fashion


of creative businesses are small businesses


creative firms in the region


indirect creative economy jobs


direct creative economy jobs

Deep dive and download the full Creative Economy in the San Diego Region report.

Download Report

Key Findings

The City of San Diego advances and drives an equitable and inclusive creative economy and cultural ecosystem by investing in the work of artists and creatives and institutions and systems that amplify creative work and experiences. To learn more, visit culture.

The report is funded in part, by the California Arts Council, a state agency.